Rabobank

Rabo &Co, the member magazine of Rabobank, is published three times a year in both print and digital formats. It is released in various local editions, with a total circulation of 1.5 million.

For several editions, I designed and illustrated the puzzle on the back cover. It appeared simultaneously in all local editions.

Each puzzle was designed to highlight one of Rabobank’s core values, the Sense of Rabobank, in a playfull way.


Sense of - illustrations for an article about the Rabobank roots

Stronger together

Trees exchange nutrients and information with each other through their roots. This underground collaboration makes individual trees stronger. The same applies to Cooperative banking. By connecting sustainably with each other, our global network strengthens your local Rabobank.

In the image, letters are hidden that together form the word we are looking for.


Unite

An ant colony is the epitome of successful cooperation. In the colony, roles are strictly divided; the queen lays the eggs, the worker ants care for the larvae, build the nest, keep the nest clean, and bring food to the colony. The males have wings and are only useful for reproduction; after mating with the winged queen, they die. Can you place the ants with their different functions in the right spots within the nest so that the cooperation runs smoothly? Match the numbers to the letters.


Financial well-being

Did you know there are four types of money personalities? There's money type A, the Super Saver, who puts away as much money as possible for later. Then there's money type B, the Number Cruncher, who leaves nothing to chance. Money type C is the Money Chaos, who has no idea how much money is left in their wallet. And finally, there's money type D, the Super Spender, who loves to throw their money around. Can you figure out which money type is dining at which table?"


Energy transition

In this self-sufficient village, each house has an underground battery. They trade and distribute the available energy supply among themselves. The electric car is not being used today and offers its supply as well. Each house has two residents. At sunrise, they all wake up and would like to take a warm shower, have a cup of coffee, and do a load of laundry. However, the average energy consumption for these activities is 5 kWh per house. Is there enough energy available for all the houses today? How much is there too little or too much?